Florian Friedrich

researcher - phd student - nerd.

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Tübingen, Germany

Hey! I’m Flo, and I am a second-year PhD student/researcher exploring the boundaries of Augmented Reality. My work focuses on how the physical environment shapes the way we process and interact with virtual information - specifically, how we sort, group and place virtual elements in the real world.

Outside of work, I absolutely love reading fantasy and sci-fi literature. I spend much time building Magic: The Gathering decks and of course actually playing, and I also enjoy other complex board, card and PC games.

news

Dec 29, 2025
I will be at the TeaP 2026 in Tübingen!
Sep 13, 2025
I was at the Wuertual Reality XR-Meeting in Würzburg!

selected publications

  1. Rearranged reality - Spatial memory for virtual objects in a shifting physical world
    Florian Friedrich, Bärbel Garsoffky, and Stephan Schwan
    Wuertual, Würzburg, Germany. 2nd Würtual Reality XR Meeting , Oct 2025
    Poster
  2. The Doorway Effect For An Object Layout Memory Task: An Examination Using Immersive Virtual Reality
    Florian Friedrich
    University of Tübingen, Tübingen, Germany. Master Thesis, grade: 1.3 , May 2024
  3. Neural mechanisms of response priming do not support veridical unconscious processing
    Consciousness and Cognition, Jul 2022